Provided by David Satcher, M.D., Ph.D.
Surgeon General of the United States of America
Chapter 2
Overview of Etiology
Behaviorism and Social Learning Theory
Behaviorism (also called learning theory) posits that
personality is the sum of an individual’s observable responses to the outside
world (Feldman, 1997). As charted by J. B. Watson and B. F. Skinner in the early
part of the 20th century, behaviorism stands at loggerheads with psychodynamic
theories, which strive to understand underlying conflicts. Behaviorism rejects
the existence of underlying conflicts and an unconscious. Rather, it focuses on
observable, overt behaviors that are learned from the environment (Kazdin, 1996,
1997). Its application to treatment of mental problems, which is discussed
later, is known as behavior modification.
Learning is seen as behavior change molded by experience. Learning is
accomplished largely through either classical or operant conditioning. Classical
conditioning is grounded in the research of Ivan Pavlov, a Russian physiologist.
It explains why some people react to formerly neutral stimuli in their
environment, stimuli that previously would not have elicited a reaction.
Pavlov’s dogs, for example, learned to salivate merely at the sound of the bell,
without any food in sight. Originally, the sound of the bell would not have
elicited salvation. But by repeatedly pairing the sight of the food (which
elicits salvation on its own) with the sound of the bell, Pavlov taught the dogs
to salivate just to the sound of the bell by itself.
Operant conditioning, a process described and coined by B. F. Skinner, is a form
of learning in which a voluntary response is strengthened or attenuated,
depending on its association with positive or negative consequences (Feldman,
1997). The strengthening of responses occurs by positive reinforcement, such as
food, pleasurable activities, and attention from others. The attenuation or
discontinuation of responses occurs by negative reinforcement in the form of
removal of a pleasurable stimulus. Thus, human behavior is shaped in a trial and
error way through positive and negative reinforcement, without any reference to
inner conflicts or perceptions. What goes on inside the individual is
irrelevant, for humans are equated with“black boxes.” Mental disorders
represented maladaptive behaviors that were learned. They could be unlearned
through behavior modification (behavior therapy) (Kazdin, 1996, 1997).
The movement beyond behaviorism was spearheaded by Albert Bandura (1969, 1977),
the originator of social learning theory (also known as social cognitive
theory). Social learning theory has its roots in behaviorism, but it departs in
a significant way. While acknowledging classical and operant conditioning,
social learning theory places far greater emphasis on a different type of
learning, particularly observational learning. Observational learning occurs
through selectively observing the behavior of another person, a model. When the
behavior of the model is rewarded, children are more likely to imitate the
behavior. For example, a child who observes another child receiving candy for a
particular behavior is more likely to carry out similar behaviors. Social
learning theory asserts that people’s cognitions—their views, perceptions, and
expectations toward their environment—affect what they learn. Rather than being
passively conditioned by the environment, as behaviorism proposed, humans take a
more active role in deciding what to learn as a result of cognitive processing.
Social learning theory gave rise to cognitive-behavioral therapy, a mode of
treatment described later in this chapter and throughout this report.
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